From our experience To your Success

Get the expertise to tackle challenges head on, break through restraints and put ground-breaking small business consulting ideas into action with confidence to improve your business results.
Get feedback on your toughest decisions from an experienced and imaginative business creator, who has met and overcome similar challenges. Cherry Carbon Strategies provides you with information, perspective, and sound advice to see beyond the day-to-day operations and focus on what’s truly critical. We put you on the road to sucess !

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What makes us different?

We have a sound business background and we have successfully tackle many of the issues you have or will encounter. Nothing can beat experience, solutions in the business context are radically different from school books, they requires unique and tailor made strategies to overcome them.

Experience, is the key word. We listen, understand and relate to our own experiences of business managers. Every detail of your business is looked at, from your products, your markets to your own personality. We relate your needs to our experiences, to avoid you making wrong decisions. We make you ambitious; we lead your business to success…

We have a range of services that cover all aspects of small businesses, from an idea to a project, from a start-up to a profitable business, from a person to a CEO... We do not use pre-learned concepts but we use innovative and custom made ideas..

In today’s competitive and fast world it is more than appropriate to ask for help, you need fresh ideas, simple projects, well designed systems and easy to implement processes.

We help you succeed because we are passionate about what we do. Success is often an idea away !

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About us

Formerly known as Carbonlite, we were one of the main partners of the CDC Registry in France. Our core business was helping companies deal with their Carbon and sustainable strategies.
We moved to Singapore in 2011 and actually were more solicited on our Strategic and Marketing experiences than on global sustainable strategies. We found out that there is a lack of “boutique consultants” that can provide small businesses the right advise with proper field experience.

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In France we were one of the pioneers in the Carbon Business, to such a point that selling Carbon credits had become a niche. We quickly had to face competition, banks, governments and other large corporates entered the Carbon market with greater financial means. We started loosing market shares.

As strategists, we understood very quickly that we needed to have a better offer, not in terms of prices but in terms of services. We associated the sale of carbon credits with marketing and strategy advise that made us stand apart from the rest of the competition.

When the carbon world crashed in 2008 during the financial crisis, we had already shifted our business while our competitors were either disappearing or selling off their assets. We also anticipated the European crisis and moved to Singapore just before it happened.

This resumes our mentality, a company can never rely on present markets, it should always be on the move, think ahead of problems, think "out of the box" and anticipate markets. The best way to predict future is to create it !

who we are

Sunil Hathiramani, CEO. A successful French Business Creator with a fertile and creative mind. Born and brought up in France, Sunil Hathiramani has an MBA from Lincoln International Business School, specialized in marketing and business strategies. He set up several successful businesses and helped other small corporates, start-ups and individuals to their path to success.


what we do

In business, the only thing that counts is results.
We build strategies and marketing schemes for small businesses. Small businesses have no alternative to success. They, very often, have no second chance.

We know how it works, we have gone through those phases, experienced all difficulties and overcome typical problematic business situations.

The way to your success is very often not complicated.
It requires knowledge, hard work, a little bit of luck and some experience. We are here to help you succeed, we will give you the keys to success, but you will still need to open the door yourself.

Use innovative ideas such as guerrilla marketing or carbon concepts to outstand your concept, gain market shares, sell more and better.

Learn, learn and learn..
We teach you how to deal with new responsibilities, how to be respected by your teams and by your business partners. Add a French touch to your management. Simply because behind each successful business there first is an amazing Manager.

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business strategies

A business strategy is the means by which it sets out to achieve its desired objectives. It can simply be described as a long-term business plan. At Cherry we can also help you build a business strategy that can cover your launching policies, taking in account the major resource issues.

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As an entrepreneur, your goal is to build a million dollar business. When you are working towards a goal, you are essentially assuming that you will have control on everything. Choosing a goal puts a huge burden on your shoulders. But every time we set a goal, we try to attain it as quickly as possible. We try to plan out where we will be and when we will make it there. We try to predict how quickly we can make progress, even though we have no idea what circumstances or situations will arise along the way.

At Cherry, we believe that a system based strategy can be more efficient in the long run of a business rather than focussing on a goal. We guide rather you to commit to a process instead of a goal. We build system based strategies for your company. Goals can provide direction and even push you forward in the short-term, but eventually a well-designed system will always win. Having a system is what matters. Committing to the process is what makes the difference.

None of this is to say that goals are useless. However, we have found that goals are good for planning your progress and systems are good for actually making progress.


Innovative and Sustanaible Marketing

The business world has evolved, from small ideas are born huge multinationals. At Cherry, we use new tools to achieve your goals; digital marketing, social networks and green strategies can lead an idea to an outstanding business in a very short period with little resources.

our solutions

Generic Business Strategies. Growth, globalisation and retrenchment strategies. Set up processes and systems based strategies.

Competitive Advantage. Strategies to deal with competition, from selling techniques to differentiation.

Field Marketing. Investigate and get a feel of your market, improve your sales by field marketing techniques.

Guerilla Marketing. Make your product or company noticed by innovative advertisement and marketing ideas.

Innovative and Sustanaible Marketing. Use latest marketing tools to achieve a greener and a better image to improve your sales.

Start-up Developement. Learn how to change an idea into a viable and profitable company.

Capital Risk. Attract investors to fund your ideas.

Coaching Learn how to become a leader, lower your stress, and manage your time and teams for better efficiency and productivity.



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our core business

We build carbon sustainable strategies for institutions and corporates.
In todays increasingly fast and competitive business world, the growing demand for environmentally friendly products and services can become an opportunity. We give you the keys to these new strategic tools..


Green solutions

A better image. Present a positive image using Green Marketing avoiding all the negative aspect of Green-washing.

Access new markets. Use Green Marketing to target clients who are more and more concerned about the environment and who would are sensitive about environment friendly companies.

Take a competitive advantage. Differentiate yourself from your competitors and gain market shares by using green strategies.

Tackle future taxes and regulations. Anticipate the future taxes and regulations on carbon emissions which are about to be set up in the developed countries.

about carbon

What is the Carbon Market? The carbon markets are technical and very complicated. We deal in these markets but more importantly, we know how to turn carbon credits into an innovative marketing tool. .

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We build global strategies based on carbon, we source and come in the process of selling credits but more important of all we teach our clients how to make use of this relatively new tool called carbon.

Each company needs a specific approach, there are no standards that can be applied globally. At Cherry Carbon Strategies, we carefully study each company profile, including desires of the management teams to really go Green. All the facets including finances, existing and future marketing and commercial strategies are all thoroughly considered before we present a complete carbon management program to the company.

Surprisingly, we do not always advise to become carbon neutral, as in lot of the cases it does not have a real meaning. Our strategies are mainly based on immediate returns for our clients avoiding the snare of greenwashing as much as possible.

We at Cherry Carbon, work hand-in-hand with our clients in a socially responsible and sustainable way. It is this very “avant –garde” approach that has earned us a reputable name in this field.

We are a company with a triple-A approach – AAA- Analyse, Anticipate and Act. This is the reason why our custom made strategies are a big advantage and an asset to both our clients and ourselves.


From Sustainability to profits

Fighting against global warming can lead to remarkable opportunities .
At Cherry Carbon Strategies, we seek these opportunities and share them with our clients to achieve their goals without compromising on a fit return.
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coaching programs

How can you leverage your current skills, experience and resources in today's fast paced economy ? How can you stay competitive in an increasingly competitive world? High performing executives achieve more, high performing teams deliver more, high performing companies make more profits and enjoy more market share. For those who are ready to take their careers to the next level, an executive coach can take you there. We take you there !


your goals

Be the Boss ! Cope with issues, manage your stress, get confident. You will need to deal with problems you are not psychologicaly prepared for. Learn how to deal with the major issues of being a boss.

Act like a boss ! Learn how to manage your team, know how to delegate, how to talk and get respect from your employees. Learn how to act with the rest of the international business world. Change the vision the people have of you. Stimulate and motivate your team for an optimal output.

Tips and tricks that will give you the look of an excecutive.

Improve your English. Know and use the few sentences that will change the impression you give to others. Learn how to write a professional email. We offer you a whole program than can change the way people will listen to you.

Have you ever wondered why French businessmen are so efficient ? Learn some of the aspects and secrets of the famous "French touch".

Start-up developement

Our mission is to radically improve the success rate of businesses. Understand the different stages of a Start-up lifecycle and transform an idea into a sucessful and viable business.

Ideas are cheap, but execution is hard. Few start-up ideas are perfect right out of the gate. That is why it is important to recognize when you might need a course correction in your idea, pitch, product or execution. At Cherry we decode the several signs entrepreneurs should assess when deciding on which strategies to use.

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Being a successful entrepreneur frequently involves a series of missteps and mistakes before finally nailing the right idea or business. The difference, for many, between giving up and persisting through the toughest times can be getting advice from revelant people who have done it before — and being smart enough to listen.

And this is where we differentiate from our competitors. We have built and managed businesses; we have faced and overcome issues. Our recommendations, proposals and advice are not from books but from experience.

When you set up a Start-up, your goal is not to be a small fish, your ambition is to be the big fish. Succeed or disappear. At Cherry we only have one mission, help you succeed.

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Contact Address

Cherry Carbon Strategies Pte Ltd 57 Mhd Sultan Road #03-05,
Singapore 238997.
Telephone: +65 6933 9543
E-mail: sunh@cherrycarbon.com


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Privacy Policy

Cherry Carbon Privacy Policy

This Privacy Policy was last modified on December 17, 2013.

Cherry Carbon Strategies Pte Ltd ("us", "we", or "our") operates www.cherrycarbon.com (the "Site"). This page informs you of our policies regarding the collection, use and disclosure of Personal Information we receive from users of the Site.

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